has been practicing as an Organizational Psychologist for over 20 years. Her strongest interest, for a long period of time, has been the opportunity, will and journey of individuals to grow and develop as human beings at all levels – mentally, physically, emotionally and spiritually

Organizations in the 21st century are faced with extreme challenges and they need the best from their employees – their involvement, their minds, their creativity, and their extra effort. Employees are the best, and perhaps the only, engine for organizational survival and growth. Unleashing human potential can be beneficial for both the individual and the organization. In addition, in the last few years, the role of organizations in society has received more attention and relevance. It is imperative that organizations see their employees, first and foremost, within the context of their social responsibility. Organizations can be a strong vehicle for creating a society that supports the development and growth of people and assists society to reach a new social contract.

The purpose of this research is to inquire into the possibility of organizations serving as social agents in the area of personal development and growth, while at the same time benefiting from this by utilizing their employees abilities, energies and creativity to the full extent.

The research questions are:

• What type of personal development is possible in organizations?

• How the "unleashing of potential" may happen?

• What is the "new organization" that enables such growth? Which parameters define it?

• What is the connection between unleashing personal potential and organizational success?

• What is the role of leaders and managers in creating this?

• What is the role of employees in creating this?

• What is the role of the consultant in supporting this?

The research will include a 360 degrees inquiry, through narrative interviews with senior mangers, first level managers and employees. The research will attempt to reach an integration of several theories and approaches into one comprehensive framework that "speaks one language" and can be feasible to managers and consultants.